The Challenge:

In collaboration with Serato, I designed and created the hero opening 3D title animation for the 'Women to the Front' campaign. My approach focused on executing the desired visual direction to deliver a premium, brand-aligned introduction.
Premium Visual Treatment: Applied a shiny metallic surface effect to the selected campaign font, using Serato's brand colors to create a high-end, eye-catching look for the titles.

Subtle, Effective Motion: Animated the main campaign title and individual artist names with deliberate, subtle movements designed to add visual interest and depth without distracting from the focus on the featured women. This motion reinforced the title's presence as a hero element.

3D Animation & Render: James Li | Art Direction: Leena Park