To create a clear, concise, and visually compelling motion graphics piece introducing 'Pass,' an authentication and digital asset management solution, to potential business clients. The core challenge was to effectively communicate the key benefits of 'Pass' – its security, scalability, customizability, and ease of integration – and demonstrate how it enables seamless customer onboarding and management of diverse digital assets (crypto, NFTs, credentials) within their own apps and businesses. The animation needed to be sophisticated enough for a B2B tech audience while simplifying the core value proposition.

Motion Designer: James Li | Jake Williams