The Challenge:

To create a series of engaging motion graphics for social media that would launch and promote 'The Next Legends,' a new strategic AI training game, by visually connecting it to the iconic legacy of Muhammad Ali. The core challenge was to capture the raw energy and historical feel of the 60s-70s boxing era – synonymous with Ali – while also conveying the game's modern, strategic nature and driving user engagement on platforms like social media. This required a distinct visual style that would stand out, evoke nostalgia, and embody the intensity of boxing.

3D Animation & Render: James Li | Art Direction: Martí Panés