Client
Raicers.com
Raicers: Motion Art Direction & Animation Lead: Led the motion brand style creation and editing for the AI-driven 'Raicers' game.
The Challenge:
To establish a unique and compelling motion brand style for 'Raicers,' a new AI-driven WEB3 racing manager game. The challenge was to create a visual identity in motion that would resonate with the target audience (likely gamers, racing enthusiasts, and potentially the Web3 community), effectively communicate the game's core mechanics (stats, car/racer management, racing), and reflect its technological foundation (AI/Web3). This required developing a dynamic, consistent visual language across various animated elements, starting with the central logo.
Motion design: James Li | Art Direction: Martí Panés
The Solution:
I led the creation of the motion brand style for 'Raicers,' developing a visual system that is both functional for UI elements and exciting for marketing. My core approach involved setting the motion art direction and leading the 3D animation, particularly focusing on the game's logo.
Logo Animation as Foundation: Designed and animated the 'Raicers' logo to dynamically resemble a racetrack, visually connecting the brand name to the game's genre. A key element of this was emphasizing the 'AI' letters within the logo animation, subtly highlighting the game's unique technology.
Consistent Motion Language: Extended the established motion style from the logo to other animated elements, including responsive UI components (stat bars, icons), and dynamic character/car reveals.