Client
INO JEWELRY
INO FF Chunky Necklace Animation: A 3D product animation visualizing the necklace's core design concept
Introducing INO's new FF Chunky Necklace required translating abstract design concepts into a tangible visual experience. The challenge was to represent the necklace's inherent balance of fluidity and solidity, and its gender-neutral appeal, through animation. We needed to find a visually striking way to demonstrate the transformation from a liquid state to the final, solid form of the necklace, subtly drawing attention to the distinctive clasp mechanism as a key element of this transformation.
The Challenge:
The Solution:
To effectively launch the INO FF Chunky Necklace and convey its unique design philosophy, I developed and executed a short, high-impact 3D product animation. The core concept involved visualizing the necklace forming organically from a pool of liquid mercury, a metaphor intentionally chosen to represent the design's balance of fluidity and solidity. I handled the entire 3D production pipeline using Cinema 4D.
3D animation by James Li, Directed by Teresa and Thuyen.