The Challenge:

To create a clean and effective 3D product animation for the 'being' haircare line that visually introduces the full product range and highlights the distinct variants. The challenge was to present multiple products (shampoos, conditioners for different hair types) in a clear, organized, and aesthetically pleasing way that aligned with the brand's likely positioning (clean, focused, perhaps modern/simple). This required smooth animation and a visual setup that allowed each product to be seen individually while also emphasizing the breadth of the collection.

3D Animation & Render: James Li | Art Direction: Nicole Miller Wong