Client
Health by Habit
3D Motion Ad Creative Lead: Led 3D motion graphics creation for a health product advertising campaign.
The Challenge:
Working closely with a marketing specialist, I led the art direction and executed the 3D motion graphics for the Health by Habit 'Libido' ad campaign. My approach focused on developing a series of abstract, fluid 3D animations that served as the visual foundation for the campaign.
Abstract Visual Language: Created soft, organic, and fluid 3D shapes in the brand's signature purple palette. These abstract forms were designed to evoke feelings of wellness, flow, and natural processes, providing a unique and memorable visual identity for the campaign.
The Challenge:
To create a comprehensive set of motion graphics assets for Health by Habit's social media channels, centered around the core brand message "DO IT DAILY." The challenge was to develop a flexible visual system that could showcase various products (like Collagen and Sleep) alongside abstract brand-building visuals, maintaining a consistent, engaging, and modern aesthetic. These assets needed to be impactful in short formats typical of social feeds and effectively reinforce the brand's identity and call to action ("DO IT DAILY").