The Challenge:

To create a dynamic and chaotic motion graphics package for the Web3 game 'Gods & Goblins' that embodies its distinct, high-energy brand identity. The core challenge was to translate the specific design direction – a messy, street-paint aesthetic with bold colors and a snappy, responsive feel – into various animated elements that would be strong, present, and attention-grabbing. These graphics needed to feel textural, feature moments of visual "flashing" before landing, and consistently align with the overall game brand across different use cases (like social media, in-game callouts, or trailers).

Motion Design: James Li | Nick Lemmens I Jake Williams
Art Direction: Jason Vertongen