The Challenge:

To create a sophisticated 3D brand animation for a retail pitch presentation for the conceptual BAIRE product line. The core challenge was to translate the intended brand essence – highlighting cleanliness, natural ingredients, and a sense of calm elegance – into a compelling visual narrative. This required showcasing the product packaging in a desirable, aspirational light, using motion, lighting, and environmental design to evoke a feeling of purity and gentle luxury suitable for a high-end retail context, effectively selling the brand's vision before physical products were widely available.

3D Animation & Render: James Li | Art Direction: Nicole Miller Wong