The Challenge:

To create a series of short, attention-grabbing motion graphics specifically for social media platforms to introduce and promote the 'Bonkers' range of dog treats. The core challenge was to translate the brand's fun, playful personality into quick, memorable visuals that would stand out in a busy social feed, showcase the different product variants (Rashies, Zoomies, Droolers), and make the treats look appealing to pet owners. This required balancing clear product presentation with dynamic animation and a vibrant aesthetic optimized for short-form content.

Motion graphic design: James Li | Michael Barron