The Challenge:

I and my creative partner Leena worked on Birkenstock's latest summer campaign. We created a series of lively animations to showcase the brand's water-friendly and summer-inspired EVA Birkenstock shoe line. The campaign, which launched in November, was available online and on social media platforms. We were able to capture the essence of summer through creating a visual identity that highlights the capabilities of the shoe. Overall, it was a great opportunity to work with such a renowned brand and help bring their message to life through my creative vision.

3D Rendering & Animation: James Li | Art Direction: Leena Park