The Challenge:

To introduce 'Berg,' a new alcoholic seltzer brand, to the market through an engaging and memorable animated explainer. The core challenge was to communicate what 'Berg' is (an alcoholic seltzer), highlight its key characteristic ("Refreshingly Deep"), and simplify its composition in a way that felt unique and aligned with the brand name's imagery. This required creating a short, attention-grabbing piece, likely for digital platforms, that could personify the product and explain its essence effectively and entertainingly.

Motion graphic design: James Li