We started with a simple, viral concept: a person carrying an oversized OUAI bottle through the city—a literal interpretation of the brand’s must-have status. But the real impact lies in the execution. This wasn’t just static image generation—we went above and beyond, pushing into full AI video creation. Every frame was shaped through my deep understanding of AI tools and the precision of prompt engineering. It was a crafted process of sculpting light, defining texture, and directing motion to achieve a deliberate, photorealistic result.
This project demonstrates how mastering these tools unleashes the true power of AI-Generated Content (AIGC). It offers clients unlimited creative possibilities—we can create in any location, adopt any visual style, and bring the most ambitious ideas to life. By removing the logistical and financial constraints of traditional shoots, this process is inherently more cost-effective and agile.
Ultimately, my expertise allows me to unleash creativity and focus on what truly matters: creating standout visuals that make a brand unforgettable.
Model Development Based on Art Direction
I used the client’s moodboard as a guide to capture the right vibe and style. I developed a model look that reflects the intended direction - focusing on outfit, pose, and overall feel.
Scene Creation Based on Art Direction
Using the background and location references from the art direction, I generated a matching scene in AI. This ensures the environment aligns with the overall look and feel.
Model + Product Shot
Once the model was approved, I created a scene featuring the model with the product
Final Scene Featuring the Product
After creating the model and generating a location that matched the art direction, I combined both in a final scene. The product blends naturally into the setting, keeping the overall look consistent while ensuring the product remains clear and accurate.
